• Reducing Chemicals, Saving Costs,
    and Improving Agriculture

    Blue River is building the next generation of agriculture equipment.
    Introducing See & Spray technology that enables a world in which every plant counts.

     

    Scroll down for more info, or click to learn more about us, careers at Blue River or how to contact us

  • We build precise See & Spray machines that apply

    chemicals only where needed

    Today, the best practice is to treat all plants as if they have the same needs. See & Spray technology changes this paradigm, enabling growers to make every plant count at scale. See & Spray applies herbicides only to the weeds and not to the crop or soil.

    Agriculture See and Spray Machines

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  • Weeds: Enemy Number One

    $25 billion spent. 310 million pounds of herbicides. 110 billion pounds of fertilizers.

     

    Weed control is an essential and resource-intensive part of agriculture. With the rise of herbicide-tolerant weeds and the decline in available and effective chemical solutions, agriculture is looking for a new way to address the weed control challenge.

    Chemical Agriculture Peticide Spending

    Industry Average Costs of Launching a New Pesticide

    In 1995, chemical companies spent $152 million on average to launch a new pesticide. Today, the price tag has soared to $350 million, and it can take up to 12 years to get regulatory approval.

    2016 Herbicide Weeds Spreading Graph

    Herbicide-Tolerant Weeds are Spreading Fast

    Over-reliance on certain chemicals has led to the evolution of herbicide-tolerant weeds. In 2016, the majority of states had seen cases of herbicide-tolerant weeds.

  • Great for Growers. Even Better for Consumers.

    Our smart machines can eliminate up to 90% of the chemicals growers use today.

  • Download our “Chemical AG Dead Man Walking” publication.

    There are 7 billion people who need 12,400 trillion calories of food per day.

     

    We need a better way to farm.

  • Make Every Plant Count™

    Contact Us

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